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Business Etiquette in Belarus

Top Tips for Doing Business in Belarus 

Cultural context plays a major role in how language is used as well as how it develops, and non-native speakers can often find it difficult to translate particular words and phrases from one language into their native tongue without a thorough understanding of the cultural background from which it has arisen. The subtle factors which influence language can make a huge difference to international business interactions. 

TJC Global understands that being fluent in a language also means being fluent in the subtleties and intricacies of the culture and business etiquette associated with it.

To ensure that no embarrassing misunderstandings occur in a professional context, all our translators and interpreters are experts in the business culture and etiquette associated with the languages they work with. Read on to find out our top tips for doing business in Belarus.


Belarus is a former Soviet Union republic that became independent in 1991. It is a landlocked country in Eastern Europe, bordering Russia, Ukraine, Poland, Lithuania, and Latvia. The population of Belarus is around 9.5 million, with 1.9  million living in the capital Minsk.  In the past Belarus has experienced centuries of invasion and conquest. Between 1941 and 1944 the country was occupied by the Nazis and  2.2 million people died - including most of its large Jewish population. Due to the fact that every 4th person died during the war, Belarusians have a strong sense of loss of the loved ones even today.

Today, Belarus is an important transit route for Russian gas supplies to parts of Western Europe. Belarus is also a major exporter of machinery, chemical and petroleum products. The Belarusian economiy largely consists of state controlled enterprises.The President of Belarus, Alexander Lukashenko, is known as Europe's last dictator.


Belarusian language (which is also known as White Russian) has been the official language since 1990, before which it was Russian. The majority of the population speaks both Russian and Belarusian, and in addition many people also speak Ukrainian and Polish. A number of businessmen are fluent in English, but because the legal system of the country is quite complicated it is strongly recommended to rely on an interpreter when doing business in Belarus.

Meeting People

The Belarusians are often referred to as ‘the most patient Slavs’. Belarusians have a strong sense of tolerance. Rather than getting involved in a conflict, they would prefer to sort out any kind of problem through peaceful negotiations. In public Belarusians are quite restrained. However, if you are greeted very enthusiastically and with a hug and/or a kiss, then you know that a good relationship has been established.

One of the typical week-end activities for Belarusians is working at their ‘dachas’ (country houses) growing vegetables and fruits. If you are traveling around by car, try to avoid driving on Friday nights especially during the summers as roads are jammed with lots of people on their way to ‘dachas’ outside the cities. Belarusians are very proud of their little plots of land, so do not be surprised if a very successful local businessman is as excited as a little child when showing you his tomato plants!

Meeting Etiquette

  • Business meetings in Belarus are quite formal. It is essential to make an appointment with your partner before your visit to Belarus. As bureaucracy is still very cumbersome in Belarus, to speed things up you can try to find a third party (preferably someone local with a good reputation and a good network of associates) who can act as your guarantor.
  • Patience during business negotiations will pay off.
  • It is almost impossible to resolve most matters without having the appropriate connections and/or even bribes.
  • The level of taxes is quite high and legal regulations are quite complicated therefore try to hire a local lawyer or independent legal consultant.
  • Be open to concessions, as this is the real aim in Belarusian business negotiations. Be prepared to concede at least on some minor things merely to ensure that your business partners feel that they have achieved something.
  • Hierarchy is very important for Belarusians. They respect age, rank and positions. Bear in mind that business decisions will be made on multiple levels, and gaining an agreement on one level does not ensure the positive decisions on the rest of the levels. Usually, the most senior person will be making a final decision. Paradoxically, it is more difficult to get an agreement with people of the lower ranks in the company.


Belarusian food mainly consists of meat (normally pork or beef) prepared in various ways with potatoes. You will really appreciate the culinary skills of Belarusians if you are invited for a dinner at home. Belarusians are great hosts and you will not regret an evening spent in their company.


The climate of Belarus is moderately continental with mild and humid winter, relatively hot summer and rainy autumn. So when coming to Belarus, do not forget to bring your waterproof clothes.

Belarus consists of predominantly low 'hilly' flat land. Around 36% of the country consists of forests. There are more than 20 thousand rivers and creeks and 11 thousand lakes in Belarus. The biggest lake is Naroch (about 80 square kilometres). About 30 kinds of mineral raw materials have been prospected in Belarus, the most significant among which are potassium salts. The Belarusian reserves of  potassium salts are virtually inexhaustible.     

Beliefs & Superstitions

  • Whistling inside a building is considered bad luck.
  • Don’t put your feet on seats and tables, as it is considered rude.
  • Avoid doing business in the first week of May as it has several public holidays.

What form/s of interpretation can TJC Global provide?

Video / videoconference interpreting for virtual meetings or legal procedures. TJC offers video remote interpreting services globally. Participants can communicate with each other using smartphones, tablets or computers in the form of voice calls or video calls; the latter allowing participants to simultaneously share visual aids such as PowerPoint presentations. By participating in your video conference, our professionally qualified interpreters can interpret remotely in order to facilitate smooth communication between all parties in the language pairing you require.


Telephone / teleconference interpreting is a practical way to bridge any language barriers. The interpreter is either located remotely (away from either party) or is with one of the parties. In both cases they deliver interpreting services through telephone conferencing. 
Telephone interpretation is useful for clients who cannot travel to their counterparts' country, but still wish, for example, to hold business discussions or to communicate progress updates.  At TJC Global, we are very happy to provide you with professionally qualified interpreters around the world in almost any selected language combinations.

Simultaneous interpreting (also available with Video Remote Interpretation (VRI))

is used for international conferences, critical business discussions, seminars & symposiums. In this case, there are usually two to three interpreters situated in a booth, away from the audience, who take turns to interpret at high speed, changing over every 15-20 minutes to avoid fatigue.

The interpreters use headsets to listen to the message of the speaker and repeat it immediately (practically "simultaneously") in the target language for the benefit of relevant audience members.

Consecutive interpreting (also available with Video Remote Interpretation (VRI)) is the most common type of interpreting. It is used for business discussions, negotiations, contract exchanges, commercial, legal, technical discussions, medical or court hearings or on site inspections. The interpreter listens to the speaker, often making notes, and delivers the meaning in the target language afterwards. The interpreter may wait until a pause or the end, at which point they deliver a translation relatively quickly. Consecutive interpreting may also be used at conferences for panel discussions, Q&A sessions or private discussions between parties - at a stand or elsewhere.

Looking for translation or interpreting assistance ? 

TJC Global provides specialist interpreting and translation services in a wide array of specialist fields. Whatever your requirement, we can find the right linguist to assist you. If your industry or project-type is not listed here, please contact us directly with your enquiry.

Our language specialists utilise their knowledge of subject-specific terminology to deliver precise, unambiguous translations whatever the context - enabling you to communicate effectively with the rest of the world. We are also able to adapt to almost any type of project.

What to do next? 

For a quote for interpretation and translation services, please use the Quick Quote system on the right of the page. 

If you would like more information about our language services, please contact us.


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