Business Etiquette in Italy

Top Tips for Doing Business in Italy

TJC Global understands that being fluent in a language also means being fluent in the subtleties and intricacies of the culture and business etiquette associated with it. To ensure that no embarrassing misunderstandings occur in a professional context, all our translators and interpreters are experts in the business culture and etiquette associated with the languages they work with.

Italy is divided into 20 regions, and contains two independent states, the Vatican City (in Rome) and San Marino (situated between the regions of Emilia Romagna and Marche). The regions differ greatly from one another in economic conditions, customs and language, which is a result of the fact that for centuries, before being made into one nation, the Italian peninsula and the main islands had been divided into separate states and dominions. After 1870, the introduction of compulsory elementary education and the migration of workers, normally from the poorer south to the wealthier north of Italy, helped the Italian language to become standardised and the people to develop a sense of belonging.

Italy is one of the world’s most beautiful countries, both in terms of landscape and culture, and as such provides an excellent environment for successful and enjoyable business operations. Read on to find out our top tips for doing business in Italy.

About Italy

Situated in Southern Europe, Italy is the fifth most populous country in Europe with close to 61 million inhabitants. Surrounded on all sides by five different seas, the country is famous for its beautiful turquoise waters as well as narrow alleyways of old stone. It is known globally for its delicious cuisine including pizza, pasta, coffee and gelato.

Italy’s capital Rome (home to the smallest sovereign state in the world, the Vatican City) is considered the birthplace of Western civilisation as we know it. Founded in 753BC, it was the centre of the Roman Empire and is consequently one of the oldest continuously-occupied cities in Europe. Rome’s powerful influence spread throughout what we know today as ‘Italy’ and subsequently, Europe. The devastation caused by the eruption of Mount Vesuvius in AD 79 (see photo on the left) means that today, we are able to walk through the Roman streets of Pompeii and Herculaneum near Naples and still be overcome by a sense of unparalleled greatness.

Italy was also the birthplace of the Renaissance: a monumental flourishing of art, culture and modernity beginning in the 14th century which spread throughout Europe. Thanks to the patronage of the extremely wealthy and dominant families of the Italian merchant cities of Florence and Venice, Italian artists, intellectuals and polymaths became the champions of the early modern world. Dante, Petrarch, Leonardo da Vinci, Michaelangelo, Raphael, to name only a few, provided some of the finest contributions to art, literature, culture and thought the world has ever seen.

In 1861, Italy’s city-states were united under Victor Emmanuel II as the “Kingdom of Italy” and the country was renamed the “Italian Republic” in 1946. Today, it remains one of the largest global economies: ranking 8th in the world in 2018 in a survey by the International Monetary Fund (IMF) with a value of 2.18 trillion dollars.

In the past century, Italy has transformed from a largely agricultural economy into an industrialised one, although its agricultural sector remains competitive and robust. Its biggest exports in 2018 were machinery including computers (19.7% of total exports), vehicles (8.6%), electrical machinery and equipment (6%), pharmaceuticals (5.1%), plastics and plastic articles (4.1%), iron and steel, mineral fuels including oil, furniture, bedding, lighting, and clothing and accessories. It is also the world’s second largest exporter of wine after Spain.

Italian Language

The advent of radio and television after World War II, however, is considered by many the principal factor in the diffusion of the Italian language. Today, dialects are still spoken by a large number of people, and their differences are such that would make communication between Italians who do not share the same regional language very difficult, if they did not rely on the use of standard Italian.

Standard Italian is a Romance or Romanic language spoken by approximately 85 million people worldwide, but primarily in Italy, San Marino, and parts of Switzerland, Croatia, Slovenia, and France. It is also the primary language of the Vatican City. A derivation of Latin, Italy is perhaps the closest modern language to that of the Romans in terms of vocabulary and stress.

Dante is partially responsible for standardising the Italian language, after his collection of epic poems were read throughout Italy and his Florentine dialect evolved into Italy’s standard form. Despite its literary heritage, the Italian alphabet technically has only 21 letters. It excludes the j, k, w, x, y used in other European tongues – although these letters do appear in loan words such as ‘taxi’ and ‘jeans’.

Useful Phrases

• Si – Yes.
• No – No.
• Per favore – Please.
• Grazie – Thank you.
• Prego – You’re welcome.
• Mi scusi – Excuse me.
• Mi dispiace – I am sorry.
• Buon giorno – Good morning.

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Business Etiquette in Italy

The image of Italian business people in their fashionable designer clothes has led many to believe that to succeed in business in Italy first impression and appearance are most important. If you are amongst those people who think that wearing Gucci accessories and Valentino suits will immediately turn a meeting into a success, your opinions may need to be readjusted. Italians do pay great attention to appearance but they are even more attentive to communication, ideas, and products. Another widely held preconception is that Italians have no time for punctuality. They are known to be genial and relaxed, to such an extent that they are supposed to disregard formality and punctuality. In fact, most Italians value punctuality as much as any other people do. There are many fallacies in these cliches. To achieve success in a business meeting in Italy, it would be useful to bear in mind the following tips:

• Appointments should be made preferably in writing and well in advance, and be reconfirmed near the time.
• Do not show urgency or impatience, as these are considered signs of weakness.
• Background information about the company and its representatives ought to be gathered in preparation for the meeting.
• Projects, plans or calling cards ought to have a classic font and a tasteful design.
• A spruce formal attire should be preferred.
• If one’s command of the Italian language is not good, the assistance of an interpreter is essential. Nevertheless, one should still try and learn how to greet in a formal situation. Different dialects are spoken in the various Italian regions, and they are all quite dissimilar from the official language; however, business and official meetings are conducted in Italian.
• “Buongiorno/buonasera” is the correct form of greeting when meeting somebody for the first time, and, on leaving “arrivederci”. If the relationship becomes less formal, then “salve” is a more appropriate greeting, whereas “ciao”, both on arrival and when taking leave, is the most informal salutation.
• Introduce yourself with both name and surname and address your interlocutors by their title and surname. The use of a professional title, instead of the generic “Signor/Signora”, is to be preferred. This will reflect the speaker’s familiarity with, and respect for, his/her interlocutors’ achievements. The title of “Doctor” (“Dottore/Dottoressa”) is awarded to any university graduate, but law or engineering graduates, for instance, should be addressed as “Avvocato” or “Ingegnere”.
• On arrival and when taking leave, hands are shaken firmly and eye contact is maintained.
• During a conversation, self-confidence and interest are displayed by keeping eye contact.

Not all assumptions about the Italian people are wrong, however. Their conviviality, for instance, is no myth, and during business transactions there will be recurrent occasions to adjourn to a bar or a restaurant. Work lunches and dinners are organized with the purpose not only of discussing business-related issues, but also of establishing good relationships with clients and collaborators. Over protracted lunches formal dealings lose some of their initial ceremoniousness and the use of first names is often introduced. Personal contacts are extremely important and social meetings are a way to create new ones or consolidate older ones. If one is invited to a private function, flowers should be sent or gifts should be offered.

Opening times and public holidays

Normal business hours are from 9.00 to 18.00, with an hour for lunch between 13.00 and 15.00. Shops, except for the large department stores, normally close at 13.00 and re-open at 17.00, until 20.00. Banks open at 8.30 and close at 14.00, but some will re-open for a couple of hours in the afternoon – business times tend to vary slightly from town to town. Most businesses close in August, when the great majority of Italians take their summer holidays.

Most of the Italian people are Catholic, and even if regular church attendance is very low, the majority of Italians still observes and take part in religious festivals and rituals. Every day of the year is dedicated to a saint and in the past many were the public holidays marked for religious celebrations. Today Italy retains only a few of these vacations. However, every town and village has a patron saint, and in his/her honour processions and festivities are organised, and shops, banks and offices are closed, even if it is not a national holiday. Therefore, it is wise to gather some information on the region one is about to visit to avoid inconvenience.

List of public holidays:

• 1 January (New Year’s Day)
• 6 January (Epiphany)
• Easter Monday
• 25 April (Liberation Day)
• 1 May (Labour Day)
• 2 June (Republic Day)
• 15 August (Assumption)
• 1 November (All Saints)
• 8 December (Immaculate Conception)
• 25 December (Christmas Day)
• 26 December (Boxing Day)

What forms of interpreter services can TJC Global provide?

Video/videoconference interpreting: (Video Remote Interpreting is also available) TJC provides professional language interpreting services to support a wide range of events, including business meetings, conferences, legal proceedings (court hearings, arbitration, or litigation), and other online business interactions across industries.

Participants can connect via video or voice calls using computers, laptops, smartphones, or tablets. If needed, sessions can be recorded to facilitate the creation of meeting minutes. Our highly qualified interpreters seamlessly join virtual meetings, events, or proceedings to provide remote interpretation in the language pairing required, ensuring clear and effective communication for all parties involved. Additionally, we offer relay interpreting services as needed.

Telephone/teleconference interpreting: Telephone or teleconference interpreting is an efficient solution for overcoming language barriers. The interpreter can either work remotely (separate from both parties) or be physically present with one of the parties. In either scenario, they provide interpreting services through a telephone conferencing setup.

This service is particularly valuable for clients unable to travel internationally but still need to conduct business discussions or share progress updates. At TJC Global, we are proud to offer professionally qualified interpreters in a wide range of language combinations, ensuring clear and effective communication.

Simultaneous & Consecutive interpreting

Simultaneous interpreting (also available with Video Remote Interpretation (VRI))
Simultaneous interpreting is ideal for international conferences, high-stakes business discussions, seminars, and symposiums. Typically, two to three interpreters work from a soundproof booth, separate from the audience. They take turns interpreting at high speed, switching every 15–20 minutes to maintain focus and ensure the highest quality interpretation.

Using headsets, the interpreters listen to the speaker’s message and deliver it in the target language almost instantly (“simultaneously”) to the intended audience. This method also supports relay interpreting, which is especially useful for multilingual presentations where speakers use several languages.

Consecutive interpreting (also available with Video Remote Interpretation (VRI)) is one of the most widely used types of interpretation. It is suitable for business discussions, negotiations, contract signings, commercial, legal, and technical meetings, medical appointments, court hearings, on-site inspections, and audits.

In this mode, the interpreter listens carefully to the speaker, often taking notes, and then conveys the meaning in the target language. They typically wait for a natural pause or for the speaker to finish a segment before delivering the interpretation quickly and accurately.

Consecutive interpreting is also commonly employed in conferences for panel discussions, Q&A sessions, or private interactions between parties, whether at a stand or another setting.

Looking for translation or interpreting assistance?

TJC Global provides specialist interpreting and translation services in various specialist fields. Whatever your requirements, we can find the right linguist to assist you. If your industry or project type is not listed here, please contact us directly with your enquiry.

Our language specialists utilise their knowledge of subject-specific terminology to deliver precise, unambiguous translations, whatever the context – enabling you to communicate effectively with the rest of the world. We are also able to adapt to almost any type of project.

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